Author: Rocco Penn

As Executive Director in charge of Facebook Marketing, Rocco has extensive understanding of the interactions and engagement necessary to be successful in Web 2.0. He lives in Orlando, FL, and works with businesses across the east coast to help them succeed in marketing and social media strategy, particularly car dealer marketing. Follow him @SocialPros.

Social media's growing influence on sports

May 14 by Rocco Penn | add comment

It seems to have crept into every nook and cranny in our daily lives. It makes sense that social media would start to have a dramatic influence on sports, the way that players interact with fans (and the media), and even who will be anointed as the next big star more »

Will smartfoods send notifications to our smartphones soon?

May 12 by Rocco Penn | add comment

Have you ever been out and about and wondered, “do we have milk?” It’s a question that gets asked in families semi-regularly almost as much as the same question about toilet paper. What if our milk talked to us via mobile a mobile application? What if all of our food did? What if all of the more »

Watching popcorn popping at 10,000 frames per second

May 10 by Rocco Penn | add comment

The Slowmo Guys often find interesting things to capture on video and play back for us in super slow motion, but this one in particular caught our fancy because of the precision camerawork necessary to capture 10,000 frames per second. The corn was popping so fast that at 100x more »

RestEngine plus Summify means re-engagement for Twitter

May 10 by Rocco Penn | add comment

One of the biggest complaints about Twitter over the last couple of years surrounds doubts about their actual size. They have the users – over 200 million – but are they really engaged? How many of them are actually using the service and how many more »

Breaking down the SEC's beef with Groupon

May 9 by Rocco Penn | add comment

Few public companies have experienced the type of roller coaster ride that Groupon has been on in such a short time. From darling to dud to darling and back to dud, the social buying site has been on the top of daily deals for a while but has been embroiled in controversy more »

Microsoft Store's $99 Xbox costs more than if you bought it normally

May 7 by Rocco Penn | add comment

With any payment plan, you will likely pay more than you would if you bought the product up front. That’s the case with the latest offer from Xbox, but don’t expect people to shy away from the deal that includes a $99 Xbox 360 bundle with Kinect. To get the deal, more »

The last ROFLcon

May 5 by Rocco Penn | add comment

Had I known it was going to be the last ROFLcon, I would have made it my first. Unfortunately for those such as myself who have never made it out to MIT for a semi-annual ROFLcon, they may never get to see one at all. This, the third one, declared in their show guide more »

LinkedIn buying SlideShare for $119 million

May 3 by Rocco Penn | add comment

Identity and insights meet at the junction of LinkedIn and SlideShare as the professional social network just purchased the presentation sharing site for $119 million – 45% cash and the rest in stocks. “Presentations are one of the main ways in which professionals capture and share more »

Netbook sales down 34% year over year. Can we call them dead, yet?

May 2 by Rocco Penn | add comment

Less-useful than a laptop, less-awesome than a tablet, the netbook market has suffered the most in the past two years with the rise of the iPad (and other tablets, of course, but really let’s just blame Apple). Keyboards were the last real argument for the netbook over a tablet more »

Move over, Apple. Samsung is shipping more smartphones.

May 1 by Rocco Penn | add comment

Samsung is knocking off the top players in mobile. First, they ousted Nokia to become the top mobile phone vendor in the world for Q1 of 2012. Then they pushed passed Apple to become the most prolific smartphone manufacturer. Overall, phone sales were down year-over-year by 1.5% but more »

An iPhone with a keyboard was considered for original Apple smartphone

Apr 29 by Rocco Penn | add comment

Those of us who have owned an iPhone are familiar with the multitouch keyboard and overall interface of Apple’s smartphone. According to ex-Apple executive Tony Fadell, an iPhone with a physical keyboard made the final list of 3 prototypes before getting scrapped just before more »

Apple kills Android searches on Chomp

Apr 27 by Rocco Penn | add comment

Courtesy for competitors is a thing of the past as Apple removed Android support from app discovery firm Chomp, a company they purchase just a few months ago. It was a silent kill; no mention or blog post. It simply ceased to exist on their homepage. The battle more »

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